Catchlight Inc., A Fine Residential Painting Co.

THE EVOLUTION OF PAINT CONTINUES…


Having just returned from the annual Painting and Decorating Contractors of America Conference and Expo in Dallas, I am happy to report that the coatings industry continues to keep pace with environmental concerns and the issue of global warming. New materials and products, the results of significant industry investment in R&D, are being released to meet the growing demand for environmentally responsible paints. These materials are engineered to outperform and outlast current coatings, while reducing VOCs(volatile organic compounds) and air pollution.

This spring, Benjamin Moore’s release of its Aura product line, a super premium non-VOC paint, will put New England in the forefront of the ‘green’ coatings evolution. It replaces their existing Eco-spec product line and the formulations will ultimately become the standard for all of their water-borne materials.

Unlike the earlier material however, which still used the solvent-based colorant system, the new paints will be tinted with a waterborne colorant that will allow for even dark colors to be non-VOC compliant.

We look forward to incorporating this paint into our business and introducing it to our customers. If you are concerned that this material is missing the ‘good stuff’ that makes paint stick and endure, then rest assured. The momentum towards green technologies reflects the concept of 'equivalent or better', and through the use of LEED(leadership in environmental and energy design) certification, requires that replacement ‘green paints’ meet or exceed the performance characteristics of the conventional materials they replace. The consumer and the painting professional alike can rest assured that use of these materials does not present a compromise in performance for the sake of environmental consideration.

I hope you will consider using these new materials for all of your indoor painting projects, and as they become available, join with us in encouraging the use of these products for exterior applications as well.

Nigel Costolloe
President
Catchlight, Inc.
A Professional Company, Passionate about Painting!